Clean Air Kansas Smoke-Free Campaign

Challenge:

The Sunflower Foundation wanted to create a strong, effective statewide legislative campaign devoted to promoting and passing a comprehensive clean indoor air policy in the state of Kansas. Previous legislative efforts failed at the Capitol due to a lack of willingness from elected officials to champion the legislation, few identified grassroots supporters, and intense opposition from the tobacco industry itself.

Solution:

grassroots solutions facilitated a series of strategy sessions with coalition partners to establish a united front going into the legislative session. grassroots solutions then created a comprehensive plan that integrated direct lobbying, communications, and grassroots activities. In order to execute a solid campaign strategy, grassroots solutions also identified and hired staff to run the effort. As the campaign evolved, the Sunflower Foundation asked grassroots solutions to help its talented new campaign team to fast-track grassroots pressure on decision-makers in key legislative districts. A tight timeline, combined with the sheer geography of a large and sparsely populated state, made one-on-one contact with people on a mass scale very tough. As a result, grassroots solutions worked with the Clean Air Kansas campaign in the fall of 2009 to develop a paid phones program that identified thousands of new supporters who effectively put pressure on targeted decision-makers through patch-thru phone calls and “I support smoke-free air” voice message captures. Feedback from legislators confirmed that the constituent messages were extremely compelling, and previously insurmountable opposition to clean indoor air policies was thoroughly neutralized as a result.

Results:

  • The paid phones program identified over 11,000 clean indoor air supporters in key legislative districts; additionally, close to 3,000 useable constituent messages were recorded, burned onto CD’s, and personally delivered to the corresponding elected officials.
  • Intense grassroots pressure resulted in flipping at least 10 previously opposed elected officials into supporters of a law.
  • In late February of 2010, the state legislature passed a comprehensive Clean Indoor Air policy. The governor signed the bill into law in March of that same year.
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