grassroots grass' roots' (gras roots) adj., the basic source of support.
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In today’s networked society, grassroots organizing is central to understanding the way people engage with their world.
Grassroots organizing can give you the momentum to address a community concern, win an election, position a product or brand on the market, or advance a public policy agenda.
At grassroots solutions, we focus exclusively on organizing, engaging, and mobilizing people.
Conference calls are a necessary evil, but they also can be frustrating and static. We were happy to discover Maestro Conference this year, a new company that has developed a conference call tool that holds great promise for helping organizations and campaigns get quality interaction out of their conference calls. Read more
Want to spend less time and money targeting your constituents or supporters? Who doesn’t?! Learn how targeting can be a useful strategy for nearly any kind of grassroots initiative, not just winning elections. Read more
As organizers, we know that, to engage and mobilize people, you have to reach them where they are. This is becoming much easier as new technologies provide more direct and interactive opportunities to connect. Read more
Although not the most glamorous, data management and infrastructure problems can be vexing issues for our clients. Who do we turn to for customized data management, website development, and new media solutions? Read more.
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